Make a good first impression with error-free writing

Of course you want to make a good impression. Who doesn’t? You want your message to come across well and be understood, and for readers not to be distracted by unnecessary mistakes in language or a wrongly chosen style and tone. People should get a good impression of your company from your website. The last thing you want is for people to lose interest because the website contains avoidable mistakes or because the text just isn’t carefully crafted and coherent.

A proper check and, where necessary, adaptation of your texts ensures that the style, tone and register fit perfectly with your target audience. Not everyone likes an overly familiar style while others may actually lose interest if a text is more formal.

Not everyone is able or trained to understand complex or specialized texts. So it’s important that your texts connect well with the intended reader.

The fact is, there’s no pay-off if your texts are not read or if your readers don’t go on to become customers. Thorough checks can make sure you get results.

Not to mention the potential costs involved in having a leaflet reprinted because of mistakes or a product destroyed because of an error in the list of ingredients. No entrepreneur wants those costs. A well-crafted text is your company’s business card.